Partner and founder of the firm. Admitted to the High Court.
She has more than twenty years of experience in many aspects of intellectual property law providing advice for both litigation and non-contentious matters.
She is ranked as “Leader in Intellectual Property” in Italy in the 2014-2019 Global and Europe Guides published by Chambers and Partners, one of the world’s leading reference directories of business law firms and lawyers. Chambers states that “Marella Naj-Oleari continues to impress clients with her “enthusiastic, prepared and ready-to-help” attitude. Her broad practice encompasses domain name disputes and worldwide anti-piracy strategies as well as other issues surrounding trade marks, copyrights and patents. Clients highlight her international expertise and interviewees state: “She has an encyclopaedic knowledge of Italian IP and unfair competition law. Her market awareness of the business sector we operate in is extremely deep and she uses that to advantage in building cases against prospective infringers of clients’ rights.“[Read more]
Marella specializes in Intellectual Property with specific emphasis on copyright, trademarks, patents, unfair competition, trade secrets and know-how, personality rights, piracy and anti-counterfeiting, defamation, privacy and data protection.
She is the legal adviser to well known national and international companies working in the field of fashion, design, media and entertainment.
Read DIRITTO 24 interview to Marella.
She teaches at the Master course organized by the Italian Association of In-house Counsels and is regularly invited to lecture at seminars and work-shops, the most recent being: Fashion and confidential information, University of Milan, June 6, 2018; How influencers are changing fashion business models, University of Milan, 25 June 2018; Fashion bloggers and influencers: legal issues in a digital world, Sistema Moda Italia, Milan, 6 June 2018; The use of artworks digital reproductions, Italian Association of Artists’ Archive, Milan, November 2017; Circulate! The photographic reproduction of contemporary artworks; Advanced Course in Contemporary Art Markets, NABA, March 17, 2017; Art and Design, Academy of Fine Arts of Brera, Milan, April 12, 2016; Profiling fashion creations between art and law , Academy of Fine Arts of Brera, Milan, Novembre 26, 2014; How to protect trademarks, designs and patents in a foreign country, Italian Foreign Trade Association – AICE, October 28 2014; Fashion and confidential information, University of Insubria, April 2014; Light and Copyright, February 4, 2014 (Academy of Fine Arts of Brera); Copyright and contemporary art, May 9, 2013 (Academy of Fine Arts of Brera, Milan); Trademarks in e-commerce, April 26, 2012, (Italian Foreign Trade Association – AICE).
Author of several articles on Intellectual Property, she has been a member of the editorial Board of AIDA Review, (Annali Italiani del Diritto D’Autore).
She writes articles about IP, IT and competition matters for the Italian financial newspaper “Il Sole 24 Ore” and other reviews.
Among the other:
- Digital Piracy: “Notice and stay down”, a comment to the Court of Turin landmark decision in the Delta TV vs. YouTube case (Sistema e Società, Il Sole 24 Ore 22 Maggio 2017)
- Vivian an Xyza, the art of capturing the world (Diritto 24, March 5, 2015)
– IP Infringements under 231/2001 decree in the Fashion Industry ( Rivista 231, November 2014)
– US Patent Office rules that ‘Redskins” trademarks are racist (Diritto 24, September 3, 2014)
- The secrets of fashion (Diritto 24, 30 June 2014) [LINK]
- Pinterest lose 1st round in the Community TM battle (Il Sole 24 Ore, February 22, 2014) [LINK]
– Keyword advertising and trademark protection (Beesness, April 2013) [PDF]
- “Creative character” and “artistic value” of design (Sistema Società, 26 Febbraio 2013)
-New Courts in Italy: matter of jurisdiction or internal procedures of assignment? (Sistema Società, October 22, 2012)
- Simpler assignment to the new Italian Company Courts (Il Sole 24 Ore October 9, 2012)
- Clauses on on-line sale in franchising contracts (Beesness 4/2012)[PDF]
- The trademark cannot wait (Beesness 2/2012)[PDF]
- New Italian procedures to help IP rights protections (Il Sole 24 Ore, September 2, 2010) [PDF]
- New changes in IP Italian Code (Il Sole 24 Ore, April 14, 2010) [PDF]
- Italian new trademarks opposition proceedings (Il Sole 24 Ore, March 11, 2010)
- Trademarks from well-known names to be authorized (Il Sole 24 Ore, May 15, 2009) [PDF]
- If it is “a Dior” cannot be put on sale (Il Sole 24 Ore, April 24, 2009) [PDF]
- Trademarks and designs: double protection (Il Sole 24 Ore, July 30, 2008) [PDF]
- Trademarks and patents are more protected by arbitration proceedings (Il Sole 24 Ore, July 20, 2008) [PDF]
- A test for Italian Privacy Code (Il Sole 24 Ore, August 6, 2007) [PDF]
- Urgent proceedings and copyright protection (Il Sole 24 Ore, July 6, 2007)
- New rules on design protection (Diritto e Pratica delle Società 11/2007)
- Italy extends design copyright protection (Il Sole 24 Ore, April 4, 2007) [PDF]
- To download files is fined (Il Sole 24 Ore, January 23, 2007) [PDF]
- Copyright protection for the design (Il Sole 24 Ore, January 3, 2007) [PDF]
- Bigger compensation for copyright violations (Il Sole 24 Ore, May 5, 2006) [PDF]
- Providers responsibility on copyright infringements (Il Sole 24 Ore, April 26, 2006)
- Trademark local use (Il Sole 24 Ore, April 24, 2006) [PDF]
- Up and down protection on videogames (Il Sole 24 Ore, April 10, 2006) [PDF]
- Copycat protection includes also packaging (Il Sole 24 Ore March 29, 2006)
- Typical use of somebody else’s trademark (Il Sole 24 Ore, February 20, 2006) [PDF]
- Music exclusive renting rights and damages in case of infringement (Il Merito, 03/06)
- Patent protects the idea not its result (Il Sole 24 Ore, November 23, 2005) [PDF]
- Just using the software in your company could constitute a criminal offence (Il Sole 24 Ore, November 2, 2005) [PDF]
- Trademarks: a case when imitation doesn’t constitute a counterfeiting (Diritto e Pratica delle Società n. 21/2005)
Member of:
LES – Licensing Executive Society
AIPPI – International Association for the Protection of Intellectual Property
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